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General Photography Industry Stats:

Global photography market size: Expected to reach $268.3 billion by 2027, growing at a CAGR of 6.8% from 2022 to 2027 (Source: Mordor Intelligence)
Growth of mirrorless cameras: Mirrorless camera shipments are expected to reach 51.2 million units by 2025, surpassing DSLR shipments (Source: Cision PR Newswire)
Rise of professional photography services: The professional photography services market is expected to reach $75.8 billion by 2027, growing at a CAGR of 10.5% from 2022 to 2027 (Source: Allied Market Research)

Lens and Camera Rental Trends:

Increasing popularity: A 2021 report by Technavio found that the camera rental market is expected to grow at a CAGR of 7.22% from 2021 to 2026. (Source: Technavio)
Millennials driving growth: This report also identified millennials as a key driver of growth, with their preference for experiences over ownership.
Shift towards online rentals: The convenience and affordability of online rental platforms is contributing to the market’s growth. (Source: Research and Markets)

Tips for Tailoring Your Message:

Focus on specific benefits: Highlight how rentals can help photographers experiment with new gear, save money, and stay up-to-date with technology.
Target niche audiences: Consider focusing on specific photography genres, such as wedding photography, travel photography, or wildlife photography.
Showcase success stories: Feature testimonials from satisfied customers who have used your rental services.

Remember: While these stats may not directly address your specific prompt, they offer valuable insights into the broader photography and rental market trends. Use this information to tailor your message and attract potential customers interested in exploring the world of lens and camera rentals.

Hope this helps for prospective photographers who are seeking adverting photography as their career !